Reusable food packaging is increasingly establishing itself as a practical and scalable model capable of combining sustainability, innovation, and operational efficiency.
In this context, bonÀrea’s RetornA project has recently received two major industry awards: the AECOC Award for Best Retail Innovation and the Liderpack Best in Show Award for Best Packaging Project.
These achievements confirm the growing interest in solutions designed to reduce single-use packaging and promote structured reuse models.
RetornA is based on a return-and-reuse system for fresh food trays that actively involves consumers in a circular economy process. Its objective is to reduce waste generation and optimize resource use while maintaining high standards of quality, food safety, and traceability.
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Beyond the awards received, the true value of initiatives such as this lies in their ability to turn concepts often considered theoretical into solutions that can be implemented on a large scale. Packaging is no longer just a means of protecting and enhancing products; it has become an integral part of strategies focused on sustainability and reducing environmental impact.
ATS Packaging closely follows these market developments, contributing to the creation of innovative solutions that support the transition toward models increasingly focused on reuse, waste reduction, and the circular economy.
The growing recognition received by projects such as RetornA confirms that the future of food packaging increasingly depends on innovation, collaboration across the supply chain, and the ability to generate environmental, economic, and social value.
Learn more about how circularity in food packaging becomes scalable.
